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There’s been plenty of talk as far back as 2006 that the broadband market is now saturated, and that everyone who wants to have a broadband account has now purchased one, give or a take a few stragglers or those only recently connected to an ADSL or cable service. However, a popular online comparison site has found that around 30% of its visitors are still first time broadband buyers who have never had a high speed net connection before.
There’s also news this week that research published by telecommunications regulator Ofcom that around a fifth of all adults who aren’t already online are likely to be signing up in the next six months, either through fixed line ADSL or the ever popular mobile broadband services offered by companies like Vodaphone and 3.
The question is, with so many new users coming online every month, are these new users finding out the right information at the point of sale? Here’s the rundown of three top providers according to the poll:
· Virgin Media state that they are just ‘faster’ than its three biggest competitors, which is true enough but doesn’t describe much of the service as a whole or provide any differences between their cable service and normal ADSL.
· BT let’s visitors compare deals with 4 other providers
· TalkTalk makes selective attacks at some of its rivals who offer specific services that TalkTalk can beat them on.
Considering all the big names are intent on fighting each other over services that many new users don’t even understand it’s no surprise that many people find their first broadband choice confusing and wind up with a contract that’s far from the best value around.
Another problem is that unlike going to the local shop and comparing the prices on a range of products, consumers cant browse through different broadband services easily – especially those who don’t really understand what the internet has to offer.
This is where broadband comparison sites really come in handy. They provide new users with a virtual high street, laying out all the potential deals to customers with no pre-conceived motives of a sale. When users compare broadband they can find out exactly what they’re getting and how it compares to every other deal – not just the deals that the provider thinks they can beat on features.
“One our most important features is our strict independence from online providers. We’re dedicated to bringing the facts of every deal out there – good or bad,” Said Charles Johnson, Marketing Executive of UKCheapBroadband.
“We try to appeal to new users by offering up as much genuine and original information as possible on just about every aspect of the online world, from exactly what providers mean they say ‘high speed broadband’ to how to protect yourself online with security software. Providing transparent and helpful information is our number one priority.”
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