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Earlier last week, days before the release of the Digital Britain report, a survey has shown that a stunning 48 per cent of all net users are unhappy with their broadband speeds. This follows news last week that speeds on mobile broadband networks were on average 60 per cent slower than the speeds advertised by the companies.
Although users want the service they receive to be of a higher quality, many of them don’t actually know much about their service. Around a third of users are not sure of the originally advertised speed of their broadband package – one of the most important things to consider when choosing a broadband service.
The survey showed the disparity between average advertised speeds and real life speeds as being nearly double, with the UK average speeds of 4.2 Mb a far cry from the average advertised connection of 8 Mbps.
The survey was conducted by broadband site uSwitch. Communication officer at the site, Jason Glynn stated: “The Government and providers need to step up a gear and set out a bold new blueprint for Britain’s future. Virgin Media and BT have already made strides in this direction – the question is whether other providers will be following suit and whether all customers will be able to benefit equally, regardless of where they live.”
The best way to avoid disappointment with your connection is research before you buy. ISPs can run speed tests on your line to check how fast your internet can go and 3G providers should be able to give you an estimate on the strength of the signal in your area.
There are also ways to receive the best out of the speed you already receive such as switching to a wired network rather than using a wireless router, which are prone to interference.
“Technology has raced ahead and people are able to access services online that could previously only be dreamt of,” said Glynn, “the only thing holding broadband Britain back is speed.”
If you are looking for a fast broadband connection, it may be that you can still go with a cheap broadband deal, however it would pay to compare your options first, to ensure you get the best deal for you.
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